Prof. Oz Almog is a sociologist and historian at Haifa University (Department of Israel Studies), specializing in Social Semiology; Social History of Israel; Israeli Dominant and Popular Culture; Subcultures and Lifestyles in Israel. He has published numerous scholarly and popular articles, in Hebrew and English, as well as six books. His books The Sabra: The Creation of the New Jew (The University of California Press, Berkeley, 2000) and Farewell to Srulik - Changing Values Among the Israeli Elite (Zmora Bitan and Haifa University Press, 2004) were best-sellers and perceived as text books on the Israeli Elite and Youth.
